Wool For a Better World


New Zealand wool is a sustainable material which is completely renewable, biodegradable and responsibly grown by farmers who care. We are working with nature to provide ethical products and encourage fair trade via our Laneve™ programme.

We are also supporting worthwhile charities through the sale of Wools of New Zealand and Laneve™ certified carpets and textiles.

The New Zealand Whale & Dolphin Trust and Heifer are both supported by our organisation.


Benjamin Sanchez-Quispe (7) and his sister Anita Veronica Sanchez Quispe (4) with one of the family’s lambs. Photo by Jake Lyell, courtesy of Heifer International.

We are giving away sheep, you help us when you but Wools of New Zealand Carpets. Thank you here is why that is so important.

Entire communities depend on wool and meat from sheep. Struggling families use sheep’s wool to make clothes, or sell it for extra income. Sheep often give birth to twins or triplets and can graze even the hilliest, rockiest pastures unsuitable for other livestock.

Some Heifer families use managed grazing techniques or zero-grazing pens to protect the environment and collect manure for fertilizer, which improves soil and pasture land.

Warm in winter, cool in summer, waterproof and durable – wool is a valuable product that struggling families can use for clothing or sell for extra income.

All over the world, Heifer partners are raising sheep to advance the cause against hunger and poverty. And, through the act of Pass on the Gift, they are also sharing training and animals with other families in need.


Hector’s Dolphins in Akaroa Harbour – Courtesy of the New Zealand Whale and Dolphin Trust.

Hector’s Dolphins are found in the clear blue waters of the dramatic Akaroa Harbour and the deeply carved coastline of the Banks Peninsula. It’s one of the world’s smallest and friendliest of dolphins, yet – sadly – it is also among the rarest, with a total population of just 7,000 and classified as an endangered species by the International Union for the Conservation of Nature and Natural Resources. To the Maori the dolphins are known as “Tutumairekurai”, which means “special ocean dweller”.

The crystal clear seawaters support the squid, red cod, flatfish and yellow-eyed mullet which the dolphins and other wildlife feed on, so it’s crucial that the watercourses and ocean stay pollution free. Thankfully, the Banks Peninsula farmers are passionate about protecting this wonderful creature and this spectacular part of the planet. Their careful, sustainable farming practices mean the delicate eco-system is kept in balance, with no risk of harmful biocides entering the food chain. So selecting Blazer fabric made from Laneve wool supports the very best farming practices which protect both communities and wildlife. Every meter of fabric produced contributes to the New Zealand Whale and Dolphin Trust.



Which tree didn’t you want to save?

Supporting the Woodland Trust

We have worked with Anglo Recycling in the United Kingdom to create Crumbwool.

Crumbwool is a high-performance carpet underlay made from 100% recycled materials. By taking new carpet pieces from left over from our UK based manufacturing partners and combining it with rubber crumb from tyres we are diverting waste from landfill.

As well as cleaning up the English countryside we are also working to support the Woodland Trust.

“We are supporting the Woodland Trust, the UK’s leading woodland charity, by donating 5p for every square meter of underlay sold.”

2 thoughts on “Wool For a Better World

    • No it cannot. Its the environmental stewardship and excellence in farming and scouring that make NZ wool special. Sheep are not native to New Zealand, or England for that matter, by that rational all Australian and NZ Merino wool could be marketed as Spanish wool.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s