Share the carpet love

Wool is brilliant stuff.  The smart people got together and agreed that wool is the future of everything that’s cool sophisticated and trendy.

Unfortunately lots of people missed this get together and are still not buying wool carpets for their homes.

I don’t think they purposely intend to neglect the health of their loved ones by making them walk on slippery dangerous wood floors or by letting them inhale dust that is floating about.  Possibly the static shocks from synthetic fibres are just considered a fact of life, part of the price you pay to live on a plastic sheet of fake.

If you have a friend or family member that you care for please be kind and tell them they need to install a warm, soft and life enriching wool carpet.

If they purchase a Wools of New Zealand brand carpet they will get..

Cleaner air in their home

A warmer home

Lower heating bills

Fewer accidents and slips

A much quieter home

A cleaner planet, with more trees, more dolphins and happier people (click here)

the knowledge that they did their bit to buy an ethical and environmentally friendly product.

Show some carpet love and buy a New Zealand wool carpet.  Please. 🙂


Share some wool carpet love

The Style Gallery

As always we have to make it easy for people to fall in love with our products.
Today we have launched the Style Gallery to showcase the very best products that are created with the very best wool.

The Gallery includes products by Crucial Trading who are the latest brand to come on board with Laneve.

It’s a visual experience so the least said the better…

Just take a look at THE STYLE GALLERY

Crucial Trading Laneve

Kyoto in Laneve Wool by Crucial Trading

Biological Metabolism and Public Speaking.

Last week I presented the wool story to a group of companies into recycling carpets.   My talk was about wool as a fibre with an end-of-life solution.  Basically sheep eat grass, turn it into wool,  man takes wool and makes textiles, when the textile or carpet gets tired, the wool can be returned to the earth to grow more grass.

I accepted the invitation as speaking is the best way to learn.  I know nobody ever learnt anything while their lips were moving, what I mean is that by accepting the invitation to speak I was imposing a deadline on myself to become an expert by a certain time on a certain subject.

If you are going to talk about sustainability to a conference full of people who spend their whole day on the topic, you had better know your stuff.   I was advocating wool as a natural, renewable fibre against people from polyamide companies who can boil their product down and turn it into something new.

The other reason to accept was to attend the conference itself.   You can learn a lot in room full of experts if you keep your ears open and make a point of circulating.  And of course after speaking people realise what you are about and are open to debate.

*note to self – always try to speak before lunch.

One USA recycler made the comment about wool that its less than 1% of what they see.. “as wool is so valuable people hang onto it”  I loved that.

But my attention was caught by environmental scientists, Tammy Korndoerfer, from EPEA based in Germany.  Tammy gave an excellent presentation with some hard hitting facts, kind of a sit up and take note, call to action presentation.  I was frantically scribbling down notes before I had to speak.

Two things that stuck in my mind..

Why reduce a negative environmental impact when we can plan to have a positive one?

Is your product part of a Biological Metabolism or a Mechanical Metabolism?  You have to be one or the other.  Luckily my talk focused on wool being part of the former.

Tammy was screaming for integrity and for products to be designed for recycling so that they have a positive environmental impact.  Did you know that the biological mass of ants is 4 times that of the human population, but somehow they don’t manage to stuff up their own habitat!

Anyway, this post needs a point of which there are two.

1.)    Figure out what metabolism you belong to and be true to it.

2.)    Commit yourself to something and impose deadlines, and you will learn something new.

Above:  One of our New Zealand farmers being part of the Biological Metabolism (or farming with nature as we like to call it)

The Truth About Wool Carpets and Asthma

Wool carpets are allergy friendly

Wool carpets are perfect if you suffer from allergies or asthma.

The most common single cause of asthma is sensitization to house dust, or more precisely to the dust mite, and particularly its waste products. But there’s no reason why asthmatics shouldn’t enjoy the comfort and aesthetic pleasure of wool carpet.
In fact, not only are carpets inhospitable for dust mites, but wool carpet is especially resistant. Research performed by the German Applied and Experimental Allergy Research Association (GAF) showed that when wool and nylon carpets (one of which was treated with an anti-microbial finish) were compared for dust mites populations, the wool carpet performed best in resisting dust mite infestation.

Wool’s long, coarse fibres cannot be inhaled and therefore do not affect asthma sufferers. So as long as the air is dry, the ventilation good and the cleaning regular and thorough, asthma sufferers can breathe easy with wool carpet!

Carpets And Asthma

Dust mites feed on human skin flakes and live mainly in mattresses and similar warm, dark places.  Bed-making sends dust mites airborne causing them to be found in floor dust, mainly in bedrooms.  To the dust mite, carpets are a hostile environment: too cold, too dry, too exposed to the light and too regularly cleaned.  Since carpets, unlike smooth floorcoverings, hold dust in their structure, dust mites will be removed by vacuum or wet cleaning.

Dustmites cannot live on wool carpets. They eat flakes of human skin. Wool carpets generally contain very low levels of permethrin, a natuarrly occuring substance that kills very small insects.

Installing a wool carpet is a very good thing to do if there are asthma sufferers in your home.

By their very nature, wool carpets and rugs are good for the indoor environment. That’s because wool, unlike synthetic fibers, rapidly absorbs common contaminants in indoor air like formaldehyde, nitrogen dioxide and sulphur dioxide.  Not only does wool keep the air free of many harmful pollutants, it will not re-emit them, even when heated.  In fact, it has been estimated that wool carpets can continually purify indoor air for up to 30 years!

Preventing Asthma  – Some simple things you can do.

Discard old and dirty mattresses, bedding, pillows and furnishings.
If possible, sleep with windows open to reduce the amount of moisture in the bedroom (for breathing).
Reduce the room temperature and thickness of bedding to reduce persperation. – Most people sleep better in a cooler room.
After you get up, air the bed with the windows open. Electric blankets aslo create a dryer environment.
Avoid placing pot plants, flowers and other sources of moisture in bedrooms.
For children who suffer from dust mite allergy, regularly freeze soft toys for 72 hours. Then wash the soft toys.
Update: More Information…
This post has proved by far the most read and linked to within WoolBlog.  It currently ranks only 3rd in Google for Carpets and Asthma!
This has inspired me to put more on the benefits of wool on our website..
USA version is at