Forensic Integrity

It is the start of 2016 so I predict ever increasing scrutiny of supply chains to ensure that social and environmental values are not compromised in the supply of products and services to consumers, wherever they are and wherever stuff originates.

Starting with the luxury brands, as always, there is a growing demand for complete transparency. We are going to see more labels asking for trust and we are going to see more activist shooting down the tall poppies.

Several years ago we started Laneve, working with a few trusted partners to provide wool carpets and textiles from managed and transparent value chains. At the time we thought transparency was key, but really transparency is just a tool that proves integrity.

As we move beyond a few partners wanting to build trusted brands to a world that must have trust, thanks Volkswagen for making this point loud and clear, we now need to move beyond paper trails and use science to back up claims on origin, provenance and therfor integrity.

Wools of New Zealand have partnered with Oritain to scientifically verify that the products made from our wool have not been tampered with or dumbed down.

This video says it best..

Oritain with Wools of NZ – Fine Cut (1) from Mathew Bartlerr on Vimeo.

Travel New Zealand - Sheep Farm

Flock of sheep, New Zealand.

Wool Reputable

“Integrity trust and transparency are the core values that create long lasting partnerships.” That’s part of a tweet paying tribute to our very valuable relationship we have with the Society of British International Design or SBID.

It was a reply to a quote by Prince William “One thing that I think we all value about New Zealand is the integrity of its institutions”

You cannot under-value integrity, and it is getting more valuable. The interior designers that we are working with are curious about where things come from and who made them. The story of the product is almost as important as form and function.

Trust comes from acting with integrity, consistently over time.   Once word gets out you have a reputation and that leads to new business opportunities.

Earn your reputation by being reputable; build a product with a real story.