Wool For Your Bottom

Bit of a soap box rant – but I’m on the defensive.

A concerned colleague of mine recently brought it to my attention that vinyl producers are claiming that their synthetic plastic material (Poly Vinyl Chloride) is more eco-friendly than our wool!!

The study of wool vs. vinyl for public transport claims that wool is smelly, harbors germs and wears out when used in high traffic areas like trains and buses.  It’s no surprise that the study references its own organization for its data, and does not back up any of its claims on sustainability.

However this is a warning shot.  The synthetic guys cannot compete on comfort, on naturalness, on end-of-life solutions or on the pure feel good factor of wool,  so they tend to green-wash, and they are very convincing.

As more people wake up and smell the lanolin we will see more attacks on wool.

Don’t be fooled by false claims.

The study forgets to mention the carcinogenic dioxins produced in the creation of PVC.   It states that the manufacturer has a mission to become sustainable and that they plan to put an end-of –life solution on place.  This translates to; we are not sustainable yet and we still don’t know what to do with the toxic plastic when the seats on the train get torn.

Try sitting on wool on a hot day, then try sitting on vinyl that has been in the sun.

sheep train

More Wool on Trains

Getting to Source.

We like to think that we are pretty decent folk.  We treat our partners fairly, we communicate honestly and we do our bit for the planet and its inhabitants as an organisation.   So we choose to do business with other organisations of a similar culture.

One of our partners, Camira is passionate about sustainability.  It’s in everything they do as a company.  Not just a mission statement in a brochure but really truly a part of their everyday operations.

To pull this off means partnering with suppliers that share their belief in doing things right, not just for the planet but for the people they employ and the people they interact with.

It is really impressive to see people who care this much swing into action.

Camira keeps asking how to reduce their footprint, how to get better at innovation, how to be a better company…   And they keep us on our toes.

Camira in the wool shed (with sheep)

Camira in the wool shed (with sheep)

They care so much about the integrity of their products that they sent their Supply Partner Manager 12,000 miles to visit our farms in New Zealand to explain why Camira must have superior quality wool fibre.

This was a journey not just to see the world’s most sustainable fibre production for themselves,  they also went to teach.   When you share your passion and your vision with your suppliers they buy into your mission.  So we now have farmers that are even more in love with growing wool and a customer that is even more certain that our wool is the ultimate sustainable material.

I hope your customers respect you enough to make this kind of commitment – we are chuffed.

John Quarmby explains why.

John Quarmby explains why.

Sheep are Cool

The Purple Sheep

Sheep are remarkable fluffy little creatures that can turn grass into wool!

A slight deviation from my normal content, but I thought I’d show a little sheep animation I made just for fun..

One day I’ll make a full production about purple sheep and sustainable wool textiles.

If you are curious as to why the sheep are purple you can read Purple Sheep and USP’s