Our New Zealand wool has impeccable attributes. The integrity of the fibre is outstanding with a lot of effort being poured into its credentials as a truly sustainable material.
None of this matters if we forget to mention how wonderful it is to experience life with wool in your habitat.
Our wool is life enhancing. Wool is a fibre evolved by nature over centuries to provide warmth and safety. It does not melt. Wool won’t attract oily stains like some synthetic fibre. Wool can breathe and moderate humidity making it great for asthma sufferers. Wool absorbs noise unlike hard floors. Manufactured right 100% wool products will outlast other materials and keep looking good for a very long time.
But what really matters is that wool feels lovely.
People aspire to luxury, and people like to feel good about their investments. We have the fibre that delivers a luxurious and responsible lifestyle.