7 Billion Cups of Coffee and no Sheep but its OK we can recycle the fishing nets…
Perhaps its time to step back and look at what we are doing?
Before man stared making synthetic fibre and dyes from oil there were far fewer people on the planet. With only 1 billion people and very few of them in developed economies the world could easily produce enough natural fibre and pigment to satisfy demand.
Well not quite; Rich people had colour and poor people wore beige. The invention of synthetics dyes in 1856 by Perkins and then fibre almost 100 years later meant everyone could afford mass produced textiles. Luxury was affordable and become the norm.
That was then, in the late 1800’s we though oil was going to last forever. It turns out that mass-producing synthetics was cheaper, but not sustainable.
It has been argued that we cannot go back to natural products, as there are now 7 billion people all wanting modern western lifestyles.
There is simply not enough planet earth to provide natural fibre and colour for 7 billion worthy citizens.
Apparently It is OK to use vast areas of countryside and cheap labour to grow luxury drinks like coffee, but it is not OK to use vast land areas to grow pigments or cotton from plants. Food takes priority, even if its coffee, tea and cocoa.
This to me sounds like an argument to prolong our addiction to man-made fibre.
Oil based industries need to drive demand so they tell us they are saving the world, giving us a lifestyle that we otherwise could not afford. Unfortunately they have a point.
The challenge in 1856 was to create colour for the masses, which Perkins accidentally solved while trying to make a vaccine. The challenge now is to create a circular economy and create textiles and colour from rapidly renewable materials.
The challenge is 7 times greater and 7 times more urgent than it was in 1857.
Where do we begin? We begin small, niche and high-end. Perhaps natural fibre and natural colour can only be produced in small quantities, for wealthy people who want something real. Coffee and chocolate started niche too, but now millions of people around the world earn their livelihood by producing a luxury product that nobody actually needs.
We don’t save the world by using a recycled cup. We save the world by not using the cup in the 1st place. Use a ceramic cup and use it 1000 times, not an oil based cup that’s used once and might be recycled. Same goes for textiles and carpets, Wool carpets last longer and are 100% renewable. Where did your plastic carpet come from? Is the synthetic fibre company going to plant a new dinosaur for every litre of oil they use? Maybe they will make it from a plastic fishing net which also never should have existed in the 1st place. Make those nets from renewable fibres that break down in water and there is no problem to solve.
Lets take a step back and stop creating problems to solve so we look less bad in our marketing propaganda. Lets just plan to be naturally good.