Authentic Effects

Authentic Effects – It’s supposed to soften.

Your carpet is supposed to soften in hue – if it’s a good one.

Strong UV (ultra violet) light causes pigment to fade, so its no surprise that textiles and carpets near windows will change colour over time. Because wool is yellow not white, it’s the yellow part that fades quickly and causes “yellow fade” The Whiter wool to begin with the less the effect will be noticed.

Synthetics will also fade but won’t have the sudden loss of yellow pigment. The chains of polymers that nylon is made from will break down in UV light also, so don’t be fooled into thinking a plastic carpet will last any longer.

If you don’t like your children, put them on a carpet made of oil and watch them go up in flames when a pinecone sparks from the fireplace.  They already have cancer from the formaldehyde in the hard flooring.  (The same hard floor that bounces sound waves about and that granny broke her hip on)    Wool carpets absorb formaldehyde and won’t burn.  So those of us that love our children and our clean and green country would only ever select wool.

Wools many advantages to the environment and the human habitat are incredible.  Wool carpets sometimes if placed in strong direct sunlight will have a colour change, which is how you now it’s real genuine wool.     Most natural fibres will do this and it’s not a fault, it’s a feature.

Compared to synthetics wool is a smart, safe, and beautiful fibre that delivers an ultimate human habitat. Don’t let those oil based fibres trick you.

wool softens in color

Einstein and Spherical Sheep in a Vacuum

Today is Albert Einstein’s birthday, and weirdly there is no Goggle Doodle celebrating the great man?

Albert Einstein

Albert Eintein

With no Einstein we would not understand the curvature of space and time, we would not know how to bend light and we could not colour wool to be purple using surface Plasmon Resonance, What a dull place the world would be.

Its 135 years since Albert Einstein was born,  at that time the light bulb, which has become a symbol for new ideas, was about to be demonstrated.  Science was about to take us from the industrial revolution into an incredible period of human enlightenment.

Science can now do anything with wool.  Providing we use a spherical sheep inside a vacuum. (Science joke there)

We are however at the start of the next great period in human history when we take the enormous accomplishments made by science and use that knowledge to create a world that is a better place for all of its inhabitants.

The next revolution is about finding ways to deliver luxury without burning through the world’s resources.  We are exploring how we can use science to turn the clock back to 1879 before the world became dependent on oil and to re-invent technologies using rapidly renewable materials, like wool.

Wool Season

It’s Friday afternoon, the last friday before Christmas.

This will be the last WoolBlog post for 2013.   The blog has been found 27,844 times as I write this.  You might be visitor number 27,845 (sorry no prizes).

A friend sent me a Christmas message today with the picture below.  Although obviously missing one of the best opportunities of the year to send sheep pictures about, I think this is a brilliant reminder of why we need natural and therefor biodegradable products.

Where are the sheep!

Where are the sheep!

After we unwrap our presents next week lets all recycle the packaging.

It’s time to put down your iPad, turn off your PC, Put the phone on silent and go have a brilliant festive season with the things that really matter – the people you care about.

Look forward to more sheep antics and sustainable woolly rants in 2014 – thanks for reading WoolBlog

Step in the right direction.

Last week I was lucky enough to be asked to present the Laneve Wool Story at a carpet recycling conference.  These events are great for getting up to speed on what our industry is doing to be a better industry.  It turns out that is quite a lot.

There are a growing number of people and organisations switched on to sustainability and ethical business practice.  This isn’t just small companies trying to find a niche; large multinational organisations sent senior people along to both learn and to inspire others.

After I presented the Laneve wool story, explaining that we have an ethical and environmentally sound product which is completely renewable, I went on to show what we are doing to address the end-of-life issues associated with carpets.

This is of course includes the Crumbwool story, which uses post-industrial carpet off-cuts and used car tyres to manufacture a high-performance and high-quality carpet underlay.

After I had finished presenting one of my fellow presenters challenged me on the use of rubber for the backing.   I was not aware that rubber was in the Dog House with environmentalists?

*Note to self – Learn about social and environmental impacts of rubber…

I argued that we are presenting a solution that diverts carpet and tyres from landfill.  We make something useful that improves people’s well-being and comfort while at the same time helping to motivate our industry towards cleaning up its act.  We also provide funds to the Woodland Trust through this activity and save trees.

The other option is to do nothing, let the landfills overflow and stop planting trees.

We are not claiming to have stopped global warming and to have brought dodos back from extinction but we are doing something.

I think it’s better to take a step in the right direction, If people need underlay let’s provide a sustainable option.  This only solves part of the problem of the mountains of post-consumer carpets we need to find a home for but it is only by taking the 1st step that we can reach our final destination.

Steps are much bouncier with a nice wool carpet under your feet.

woodland

Which tree didn’t you want to save?

Share the carpet love

Wool is brilliant stuff.  The smart people got together and agreed that wool is the future of everything that’s cool sophisticated and trendy.

Unfortunately lots of people missed this get together and are still not buying wool carpets for their homes.

I don’t think they purposely intend to neglect the health of their loved ones by making them walk on slippery dangerous wood floors or by letting them inhale dust that is floating about.  Possibly the static shocks from synthetic fibres are just considered a fact of life, part of the price you pay to live on a plastic sheet of fake.

If you have a friend or family member that you care for please be kind and tell them they need to install a warm, soft and life enriching wool carpet.

If they purchase a Wools of New Zealand brand carpet they will get..

Cleaner air in their home

A warmer home

Lower heating bills

Fewer accidents and slips

A much quieter home

A cleaner planet, with more trees, more dolphins and happier people (click here)

the knowledge that they did their bit to buy an ethical and environmentally friendly product.

Show some carpet love and buy a New Zealand wool carpet.  Please. 🙂

carpet

Share some wool carpet love

Flooring Show Market Intelligence and the Truth.

Flooring Show, Market Intelligence and the Truth.

This week I spent two days manning (or is that personing these days?) a small stand at a Flooring show.  This was the UK’s National Buying Group show, an invite only event for carpet showrooms that belong to one of the major buying groups.

We used the opportunity of the show to speak to the people who ultimately sell our wool, the retailers.   We showcased our new consumer website, laneve.co.uk and illustrated how we are using new media to educate consumers about the benefits of New Zealand wool and direct them into one of our Premier Partner retail members own stores.

The business people we spoke to were inspired and excited to keep promoting a product with real integrity.  It is clear that we have a sustainable natural product that is warm and comfortable, asthma and allergy friendly and a genuine lifestyle opportunity.

Attending this show was invaluable to me as a marketer and as an innovator.   Getting raw feedback from the people who live and breathe selling wool carpet everyday is brilliant.  It is only by getting this direct market feedback that we can continually adapt and enhance what we do and how we do it.

It also gives us insights into what those naughty plastic flooring maniacs are up to..   Our product wool, remains natural, renewable and the only lifestyle flooring choice that actually improves the air in your home.   Regardless of the truth hard flooring promoters continue to defame carpet as bad for Asthma.   Eventually they will trip themselves up as we have the science to prove them wrong.

Getting to this show enabled me to remind a handful of wool sellers about a few of the technical and ethical benefits of lovely Kiwi wool.   I’m looking forward to the next opportunity.  Hope you are too.

Biscayne Stripe

Crumbs!

Crumbs!

How deep should sustainably produced carpets go? Much deeper than the pile.

Selecting something natural is a great first step on your mission to creating a green eco-interior, but knowing where the materials were grown, how they were cultivated, who got paid, what milk got spilled along the way should also enter the equation.

Laneve textiles tick all the boxes, and we can prove it… here
But what’s underneath the carpet?  You shouldn’t pick a green carpet and sweep the rest of the sustainability issues “under the carpet”.
What happens to the waste from factories that produce wool carpet?  If it’s a responsible producer they send it to a recycling facility like Anglo Recycling in the UK.  Anglo are taking the off-cuts from British wool carpet producers of New Zealand wool carpets and combining it with rubber crumb (also completely recycled from tyres) to create an excellent carpet underlay, CRUMBWOOL.

So Laneve customers can enjoy a total environmentally friendly and socially responsible product. This does not mean compromising on quality or performance.
Don’t forget wool has incredible insulation properties and won’t burn. This stuff is so good that it has just been installed in the New Zealand high commission in London, underneath a Laneve carpet by Flock – Natural Living.
Not only do the ministers, diplomats and dignitaries who enter the penthouse suite get an amazing visual experience, they also get a soft and quiet environment that has not compromised the environment.
Wait! It gets even better… Wools of New Zealand want to promote Crumbwool underlay as a responsible choice to enhance the experience of a Laneve carpet and to grow awareness of our brand. We have decided to give proceeds from the sale of Crumbwool to the Woodland Trust as part of our Wool For A Better World Programme.

crumbwool underlay

Crumbwool and Flock being installed at NZ House – Photo by Darren Keane