Wool Lifestyle

Our New Zealand wool has impeccable attributes. The integrity of the fibre is outstanding with a lot of effort being poured into its credentials as a truly sustainable material.

None of this matters if we forget to mention how wonderful it is to experience life with wool in your habitat.

Our wool is life enhancing. Wool is a fibre evolved by nature over centuries to provide warmth and safety. It does not melt. Wool won’t attract oily stains like some synthetic fibre.  Wool can breathe and moderate humidity making it great for asthma sufferers. Wool absorbs noise unlike hard floors. Manufactured right 100% wool products will outlast other materials and keep looking good for a very long time.

But what really matters is that wool feels lovely.

People aspire to luxury, and people like to feel good about their investments.  We have the fibre that delivers a luxurious and responsible lifestyle.

anika

 

Homify

I have just recently discovered homify, an on-line image gallery which is free to browse and free to upload interiors images to, providing the quality is good.

“Andrew” called our office to say he had spotted our Laneve Style Gallery and thought our images were great, would be consider uploading them to homify.   Once we moved past the fact that Andrew was Australian we thought OK so we did..

It’s on the other side of this button..

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We love being able to promote brilliant, quality carpets made from wool that we produced.

Screenshot from WNZ's homily page

Screenshot from WNZ’s homify page

Talking Wool CPD

This month Wools of New Zealand ran its very first Continued Professional Development (CPD) seminar for members of the Society of British International Design (SBID) in London.

WNZ SBID CPD

Me talking wool. – Image courtesy Marek Sikora – Click for more.

For interior designers to stay relevant they need to keep learning about the materials they specify in human habitats and they have to do this to stay accredited to professional organisations like SBID.

Over a glass of New Zealand wine, and with London as a backdrop we went to the next step in influencing, influential people to specify Kiwi wool.

In two hours we grabbed the attention of some of London’s best architects and designers and focused their attention on wool. We followed up with a book about our New Zealand wool and we made sure everyone took home a catalogue that featured Laneve products (so these people can buy our wool)

The presentation is rich in lifestyle imagery and messages around the benefits of New Zealand wool to the environment and the human habitat. There was the occasional sheep picture too. The question and answer session was lively so we had people engaged and we got people thinking.

This cost time and money, but its free for SBID members to attend.   We do this because ultimately architects and interior designers are our customers. These are the people that demand style, innovation, integrity, provenance and sustainability.   Now a handful of these people are thinking a little bit more about using wool.

London from NZ House

The view outside was amazing – click for more..

The Finishing Touch

The Finishing touch is how one of our customers recently described the rugs they manufacture.  They describe what they do as part of the experience a customer has not just of their beautiful New Zealand Wool rugs, but also of the total experience of the interior.

This focus on the customer experience is exactly in-tune with how we need to position our lovely New Zealand wool.

We don’t breed sheep, or shear wool, or spin yarn, tuft carpet or weave fabric.

If we want to be successful we have to think not as part of a process but as part of what it means to the end user to own our wool.

Our job is to deliver the ultimate experience with wool.  The feeling of walking bare foot on your soft new wool and knowing you have made a wise and ethical investment.

We in the wool business know how amazing it feels to walk on wool.  The challenge is to make people aspire to have that experience for themselves.   We could put wool carpet down at airport security so people have to feel the luxury but it is not the time that people are focused on home decorating.

We have to communicate the experience of wool in an era when advertising is already dead, and to consumers dotted all over the world.  Thank goodness for Blogs and social media.

Increasingly we rely on wool ambassadors, people who love wool and can spread the good word.  Interior Designers and smart retailers have the customer’s attention at the right time, and they really know how to apply the finishing touch.

If you are wondering about the customer, its Nourison, You can experience them here.

nourison wool rug

A lovely New Zealand Wool Experience by Nourison

Share the carpet love

Wool is brilliant stuff.  The smart people got together and agreed that wool is the future of everything that’s cool sophisticated and trendy.

Unfortunately lots of people missed this get together and are still not buying wool carpets for their homes.

I don’t think they purposely intend to neglect the health of their loved ones by making them walk on slippery dangerous wood floors or by letting them inhale dust that is floating about.  Possibly the static shocks from synthetic fibres are just considered a fact of life, part of the price you pay to live on a plastic sheet of fake.

If you have a friend or family member that you care for please be kind and tell them they need to install a warm, soft and life enriching wool carpet.

If they purchase a Wools of New Zealand brand carpet they will get..

Cleaner air in their home

A warmer home

Lower heating bills

Fewer accidents and slips

A much quieter home

A cleaner planet, with more trees, more dolphins and happier people (click here)

the knowledge that they did their bit to buy an ethical and environmentally friendly product.

Show some carpet love and buy a New Zealand wool carpet.  Please. 🙂

carpet

Share some wool carpet love

Natural’s Not Enough

Natural Isn’t Enough

I come from a land where there are many more sheep than people;   a land untouched by Europeans until only 150 years ago.   As you can imagine when I left New Zealand seven years ago as a carpet designer I had spent my life working and living with natural fibres like wool.  I designed and exported beautiful wool carpets all over the world.   When you do something well it gets noticed so I was then asked to come to the UK to show the rest of the world how to create a business around excellence in wool product development.

The UK like New Zealand has a long history with wool, cotton and other natural fibres.  It was textile manufacturing that sparked the industrial revolution in Manchester which shaped the world as we know it.

For centuries man has been using wool to warm his cave and shelter his family.  The benefits of natural fibres were pretty obvious.

Roll on to 2013 and we live in a world where 97% of Americans are living on synthetic materials made from oil.  Today only 30% of Brits are living with wool and even in New Zealand, I am ashamed to say, people are choosing plastic based carpet with a small amount of recycled content and think they are saving the planet!

So it is blatantly clear.  Being Natural is No Longer Enough.

Wool carpets need to be acknowledged as a lifestyle choice that will have a positive impact on the health and comfort of our families.

Wool carpets remain the very best thing you can put in your home to create a warm and safe environment.  Wool absorbs indoor air contaminants like formaldehyde and locks it away for up to thirty years.  Wool carpets trap dust and keep it out of the breathing zone.  Wool carpets with a good underlay absorb shock and assist with posture, as well as being anti-slip.   Walk across a hard floor and then a wool carpet and hear the difference, or rather don’t hear it.

It seems that in focussing on colour and style, which of course wool offers more options for than any other material, we have lost sight of what really matters.  The comfort and wellbeing of human beings and the future of our planet.

Wool is of course the ultimate eco-warrior fibre.  Sheep in New Zealand grow a new fleece every year.   Wool is 50% carbon which means that it’s a carbon sink locking C0² away from the ozone layer.  New Zealand wool is the purest and most ecological of all and is only grown on free range farms under strict animal welfare, environmental and social standards.

Through the Wool for a Better World program.  At Wools of New Zealand we support the Heiffer foundation through the sale of wool carpets, we support the endangered Hector’s dolphin through the sale of wool fabrics and we support the Woodland trust in the UK through the sale of our recycled underlay.   On top of being brilliant at designing stuff, giving back to the environment through these activities and just being really nice people perhaps it is time to get active and shout louder,  perhaps it time we start a war on oil instead of a war for oil?

Let’s get reminding people of the many technical benefits of wool and try to stop this mad obsession with oil based plastic carpets and noisy hard floors.

New Zealand wool factory

Wool growing in New Zealand

Wool Acoustic

You can create quieter more comfortable environments using wool.

Wool carpets dampen noise and reduce sound transmissions between floors and rooms.

Wool carpet improves room acoustics in that it acts as a sound absorber and also dampens any impact noise in a room.  In contrast hard flooring surfaces actually generate more noise from impacts like footprints and act as a sound reflector which intensifies the level of noise is a room.

Wool Carpet Reduces Airborne Sound

Sound is transmitted by the vibration of air molecules.  The fuzzy porous structure of wool carpets and soft furnishings means that sound waves can penetrate into the pile rather than being reflected back into the room.  Wool carpets are extremely effective sound absorbers because the individual fibres, tufts and the underlay have different resonant frequencies at which they absorb sound.  So wool carpet with its many different characteristics of fibre length diameter and crimp is more effective than synthetic carpets (made from non-renewable and highly flammable oil).

wool close up
Wool carpets and textiles reduce surface noise

Surface noise refers to impacts from footsteps, dropped objects and furniture movement.  Tiled floors produce 7 to 12 times more surface noise than wool carpets which cushion the impact of the noise source, absorbing the sound.  Carpet reduces impact noise by over 20dB.

Wool carpets reduce noise transmission.

Wool carpets reduce noise transmission through the floor in multi story buildings.   Because of wool fibres natural ability to absorb a wide range of frequencies wool carpets, and especially ones on sustainable wool underlay,  provide superior sound insulation for those below.

It’s time to cover up those noisy and slippery hard floors with some soft, warm, comfortable and quite wool carpets.

WOOL CARPET

WOOL ABSORBS NOISE!