Wool creates the ideal habitat for homes and offices.

There are so many reasons why New Zealand wool is the perfect material for humans to live with.  Here are a few of the top reasons why wool offers a superior experience than any other finer, natural or man-made.

QUIET & COMFORTABLE – Wool textiles absorb noise and create warmth making your home or office the perfect place for relaxation, concentration and play.  Wool fibres come is a vast array of microns and crimps meaning it absorbs a higher range of frequncies than other flooring materials.

SAFE & ALLERGY SAFE – Wool carpets act as a natural air filter, trapping allergens such as dust and pollen and keeping them out of the breathing zone.  Wool is great for asthmatics as it cannot be digested by dust mites, the main cause of asthma and actually reduced humidity with a room.

CLEAN AIR – Wool absorbs indoor contaminants and purifies the air of harmful gases locking them away for up to 30 years.

OUTSTANDING QUALITY – Wool carpets are renowned for long-lasting good looks and have many inherent qualities that assure performance is locked in. A wool fibre can be bent 20,000 times and bounce-back to its natural shape meaning carpets will look great for years and years.

NATURAL – Wool is rapidly renewable, with each sheep growing a new fleece every year. Wool is biodegradable and full of essential nutrients that plants love. Wool carpets can be returned to nature or recycled into new products.

SUSTAINABLE – Wool is the only widely available carpet fiber not made from oil.

Our wool, Wools of New Zealand wool is a sustainable material which is completely renewable, biodegradable and responsibly grown by farmers who care.  We take special care of the land, the animals and the people so we can keep growing wool for another few thousand years.

Notice below how the most elegant interiors rely on a carpet for quiet and comfortable spaces.


wool floors are quiet

Chateauesque Jewel, an entry in the SBID design awards 2015 by Regina Sturrock Design Inc. 

Getting to Source.

We like to think that we are pretty decent folk.  We treat our partners fairly, we communicate honestly and we do our bit for the planet and its inhabitants as an organisation.   So we choose to do business with other organisations of a similar culture.

One of our partners, Camira is passionate about sustainability.  It’s in everything they do as a company.  Not just a mission statement in a brochure but really truly a part of their everyday operations.

To pull this off means partnering with suppliers that share their belief in doing things right, not just for the planet but for the people they employ and the people they interact with.

It is really impressive to see people who care this much swing into action.

Camira keeps asking how to reduce their footprint, how to get better at innovation, how to be a better company…   And they keep us on our toes.

Camira in the wool shed (with sheep)

Camira in the wool shed (with sheep)

They care so much about the integrity of their products that they sent their Supply Partner Manager 12,000 miles to visit our farms in New Zealand to explain why Camira must have superior quality wool fibre.

This was a journey not just to see the world’s most sustainable fibre production for themselves,  they also went to teach.   When you share your passion and your vision with your suppliers they buy into your mission.  So we now have farmers that are even more in love with growing wool and a customer that is even more certain that our wool is the ultimate sustainable material.

I hope your customers respect you enough to make this kind of commitment – we are chuffed.

John Quarmby explains why.

John Quarmby explains why.