Wool Lifestyle

Our New Zealand wool has impeccable attributes. The integrity of the fibre is outstanding with a lot of effort being poured into its credentials as a truly sustainable material.

None of this matters if we forget to mention how wonderful it is to experience life with wool in your habitat.

Our wool is life enhancing. Wool is a fibre evolved by nature over centuries to provide warmth and safety. It does not melt. Wool won’t attract oily stains like some synthetic fibre.  Wool can breathe and moderate humidity making it great for asthma sufferers. Wool absorbs noise unlike hard floors. Manufactured right 100% wool products will outlast other materials and keep looking good for a very long time.

But what really matters is that wool feels lovely.

People aspire to luxury, and people like to feel good about their investments.  We have the fibre that delivers a luxurious and responsible lifestyle.

anika

 

Second Life SolidWool

SolidWool are a brilliant young company making beautiful items from Herdwick wool.   Hannah and Justin Floyd do an amazing job of designing, manufacturing and marketing their products made in England from British Wool.  Recently we have been working with SolidWool to help find a second life for wool carpets… Full story below.

The SolidWool story is at SolidWool

 

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SolidWool table and chair made from recycled wool carpet.

400,000,000kg of carpet fibre is disposed of each year in the UK! Carpet recycling UK have done a great job of diverting almost 1/3 of this into recycled products like Crumbwool carpet underfelt. But we still have a long way to go and we are not even touching post consumer wool carpets.

Recycling is good, but up-cycling is better. By creating added value, sought after products from rescued wool fibre we hope to inspire more investment in up-cycling.

We asked SolidWool to help us on our recycling challenge and they made us these amazing chairs and a coffe table from post-industrial rescued carpet fibre, seen here on the Wools of New Zealand stand at Domotex.

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Thanks to Carpet Recycling UK, Anglo Recycling and SolidWool for helping us ensure wool fibre has a second life.

more detail on this story on the Great Recovery website.

 

How to Buy New Carpet

Talk to the right professional.

We, the people at Wools of New Zealand get a lot of phone calls from home owners wanting to know how to clean their carpet, which type of carpet is best, what products we can suggest etc.

I suspect people are looking to buy from an internet site, to get a bargain perhaps, and are missing out on the best advice you get by talking to an interior design professional or a carpet showroom.

Of course we are always polite, and try to be helpful. We do know a lot about wool carpets. But we don’t manufacture carpet and we don’t sell carpet. We grow really amazing wool fibre that we sell to the people that do make carpets and interior textiles.

Carpet is a major investment in the look, comfort and health of your home or office. It’s worth talking to somebody who can understand your specific lifestyle and suggest the product that is going to perform.

A professional will work to your budget, take care of the installation, suggest a care and maintenance plan and if anything should deviate from the plan sort it out.

I prepared a list of great carpet stores and put them here

link to Wools of New Zealand where to but carpet site

Find a carpet shop.

The internet is great for getting ideas, researching trends, finding local stores and understanding what options are out there. Just as you would not buy a new car without sitting in the showroom model and taking a spin, you shouldn’t make a large investment in your home without understanding the features and benefits of wool carpet.

I just carpeted the stairs at home, and its looks fabulous. After having wooden stairs for a few months I also notice the home is warmer, significantly quieter and importantly much safer.   I have a dog and a teenager, so a pattern helps disguise any pet hair or teenager collateral damage.

I also noticed that visitors go “wow” and don’t just say, “Oh you got a new beige carpet”.   Our new wool carpet is awesome.

dog on wool carpet

Dogs love wool carpet

fabulous laneve carpet

This is Fabulous colour Ruby by Crucial Trading on my stairs.

The Dark Age of Carpet Design

Dark Age of Design

260 Years of Machine Made Carpets

Two hundred and sixty years on from the invention of machine made carpets the carpet industry has largely forgotten how to construct textile floor coverings from renewable materials.

For 192 years machine made carpets were made from wool. These carpets were made to last for decades, and they did.

In the middle of last century nylon was invented which meant that cheaper carpets could be created that used lower quality materials. In the worst examples carpets lost their ability to biodegrade, to absorb moisture and create healthy breathing zones and even became flammable.

Several generations of carpet designers and carpet sellers have been operating under the belief that wool carpets are improved by substituting 20% of the pile content with synthetic fibre. This is not correct, we have entered the Dark Age, and the wisdom of the past has almost been lost.

Nylon is added to wool carpet to meet a price point. The addition of cheap oil-based fibre allows yarn strength to be maintained with lower quality, cheaper fibre.   The nylon adds no benefit to the product, it only increases the visual appearance of wear as nylon is shiny and wool is dull.

A carpet correctly made from 100% good quality wool is going to keep looking good for years and years.  A carpet that is a blend of materials is not a smart or responsible thing to design, sell or buy.

The challenge for carpet designers is to think about the user experience, and the full life cycle of the products they bring to life. Carrying on with poor information is lazy design.

Good design considers form and function. The experience of a product should not just be about price point and a quick sale but it should consider the total experience a consumer will have.

 The ultimate carpet would be:

Visually attractive.

Constructed from rapidly renewable resources.

Be either fully biological or fully mechanical (either 100% natural or 100% synthetic)

Enhance the habitat of people in the home and office by filtering noise and pollution, insulating against heat, absorbing volatile chemicals, trapping dust from the breathing zone and reducing the rick of fire.

Long lasting in looks and performance.

Have a pre-determined plan for the end of its life as a carpet.

Consider both the environmental and social benefits of its supply chain

The world keeps pumping out 80/20 carpets under the impression that this is the best way to make a carpet and that is simply not true. 80/20 is better than plastic carpet and it still going to perform well and look good. But it is not as good as a 100% wool carpet and it is certainly ignoring the fact that nylon requires oil to manufacture and it takes 40 times longer to biodegrade than wool.

We should not keep making lazy design choices based on the fact that its always been done that way, especially as for more almost 200 years of the 260 years of machine made carpets it wasn’t done that way.

Below is a 100% natural carpet the way it is supposed to be done.

100% Natural Carpet

A 100% Natural Carpet in Buckingham Palace.

Homify

I have just recently discovered homify, an on-line image gallery which is free to browse and free to upload interiors images to, providing the quality is good.

“Andrew” called our office to say he had spotted our Laneve Style Gallery and thought our images were great, would be consider uploading them to homify.   Once we moved past the fact that Andrew was Australian we thought OK so we did..

It’s on the other side of this button..

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We love being able to promote brilliant, quality carpets made from wool that we produced.

Screenshot from WNZ's homily page

Screenshot from WNZ’s homify page

Authentic Effects

Authentic Effects – It’s supposed to soften.

Your carpet is supposed to soften in hue – if it’s a good one.

Strong UV (ultra violet) light causes pigment to fade, so its no surprise that textiles and carpets near windows will change colour over time. Because wool is yellow not white, it’s the yellow part that fades quickly and causes “yellow fade” The Whiter wool to begin with the less the effect will be noticed.

Synthetics will also fade but won’t have the sudden loss of yellow pigment. The chains of polymers that nylon is made from will break down in UV light also, so don’t be fooled into thinking a plastic carpet will last any longer.

If you don’t like your children, put them on a carpet made of oil and watch them go up in flames when a pinecone sparks from the fireplace.  They already have cancer from the formaldehyde in the hard flooring.  (The same hard floor that bounces sound waves about and that granny broke her hip on)    Wool carpets absorb formaldehyde and won’t burn.  So those of us that love our children and our clean and green country would only ever select wool.

Wools many advantages to the environment and the human habitat are incredible.  Wool carpets sometimes if placed in strong direct sunlight will have a colour change, which is how you now it’s real genuine wool.     Most natural fibres will do this and it’s not a fault, it’s a feature.

Compared to synthetics wool is a smart, safe, and beautiful fibre that delivers an ultimate human habitat. Don’t let those oil based fibres trick you.

wool softens in color

Guest Post – The Feldman Perspective

I’d like to introduce you to Brooke Feldman.  Brooke looks after digital marketing for Nourison who make brilliant rugs from New Zealand wool.   Brooke and I have been working together on some new ideas that we can share more details on soon.  In the meantime I thought it would be nice to get some fresh insights and views from a talented young American woman who is learning to love wool…

Here is what Brooke has to share…

Brooke Feldman

Brooke Feldman has something to say..

When the word rug or carpet comes in mind, what does it make you think of? For me, I go back to my grandma’s old house. She had this amazing white carpet that was soft to the touch and very plush. I loved to lay on it with my feet dangling in the air while I watched TV. Those memories in that little house come into my head now and then. As a digital marketer for Nourison, I’m thinking of my audience constantly and what an impact of a specific product or design we carry has that creates memories.

Nourison Industries is a leading multi-category resource in today’s floor covering markets. We specialize in area rugs, broadloom, home accents and have a whole hospitality division. We create everything from the everyday home design, to luxurious patterns seen in some exotic destinations in the world. It’s incredible the amount of collections we have and to see what our designers come up with every day.

I find myself walking around our showrooms running my fingers through different rugs. Why? Feeling and seeing our rugs gives me a sense of each customer and what design might fit a chic New Yorker, or a the adventurous sailor in Cape Cod. How each of these “finishing touches” is important to decorating: the icing on the cake to any room.

We think as a company about sustainability not just for the environment, but how a product can reflect a personal style and last for many years to come. That’s why we choose wool. First and foremost, over 95% of our floor coverings (over 64 individual collections) are made from wool and wool blends. As a carpet fiber, wool is non-allergenic, produces low emissions, and actually has air-purifying properties. Wool is natural, biodegradable, and renewable resource that is produced using environmentally friendly, energy efficient and safe methods.

The other factor we consider as a company is the positive impact of using wool, and how it helps us give back. Nourison’s wool processing provides sustenance for thousands of people in hundreds of villages throughout the world. Where sheep herding and cotton farming are a way of life, the animals are treated in these villages with care and respect. The natural materials are harvested and process with pride. Also, the best part about using wools from Wools from New Zealand is that they are universally acknowledged as the purest, whitest wools on the planet. Makes me want to have a pet lamb of my own that sits by me at my desk…either that or take a trip to New Zealand.

For us at Nourison, using wool has a double benefit. We care about the needs of our customers; what they need to make their home trendy, as well as provide a product that will never fail in quality. Likewise, using a natural fiber is a way of giving back to the environment. With a conscious eye on the sustainability of a collection, we continue to produce rugs that will never fail each of our customers. We’re going green whenever possible, how about you?

You can follow Nourison on Twitter and Brooke on Twitter…

Nourison’s website is here..

nourison logo

Click for amazing rugs.

kiwi sheep

Kiwi wool in Akaroa New Zealand