Wool creates the ideal habitat for homes and offices.

There are so many reasons why New Zealand wool is the perfect material for humans to live with.  Here are a few of the top reasons why wool offers a superior experience than any other finer, natural or man-made.

QUIET & COMFORTABLE – Wool textiles absorb noise and create warmth making your home or office the perfect place for relaxation, concentration and play.  Wool fibres come is a vast array of microns and crimps meaning it absorbs a higher range of frequncies than other flooring materials.

SAFE & ALLERGY SAFE – Wool carpets act as a natural air filter, trapping allergens such as dust and pollen and keeping them out of the breathing zone.  Wool is great for asthmatics as it cannot be digested by dust mites, the main cause of asthma and actually reduced humidity with a room.

CLEAN AIR – Wool absorbs indoor contaminants and purifies the air of harmful gases locking them away for up to 30 years.

OUTSTANDING QUALITY – Wool carpets are renowned for long-lasting good looks and have many inherent qualities that assure performance is locked in. A wool fibre can be bent 20,000 times and bounce-back to its natural shape meaning carpets will look great for years and years.

NATURAL – Wool is rapidly renewable, with each sheep growing a new fleece every year. Wool is biodegradable and full of essential nutrients that plants love. Wool carpets can be returned to nature or recycled into new products.

SUSTAINABLE – Wool is the only widely available carpet fiber not made from oil.

Our wool, Wools of New Zealand wool is a sustainable material which is completely renewable, biodegradable and responsibly grown by farmers who care.  We take special care of the land, the animals and the people so we can keep growing wool for another few thousand years.

Notice below how the most elegant interiors rely on a carpet for quiet and comfortable spaces.


wool floors are quiet

Chateauesque Jewel, an entry in the SBID design awards 2015 by Regina Sturrock Design Inc. 

Wool Vs Synthetic

We can’t keep up our dependency on oil, I think everybody agrees with that now.  The great news is that we don’t need to use nearly as much oil as we do and still maintain a healthy luxurious lifestyle.   It turns out that non-oil based products are actually better for us anyway.

This info-graphic explains why we should use wool instead of oil to make textiles..

Wool vs Synthetics

Laneve wool from Wools of New Zealand is truly sustainable and turned into beautiful carpets and textiles by the world’s most innovative brands whereas synthetic or man-made carpets come from oil.  Petroleum based products can be recycled using more energy but the oil is non-renewable.

The Wool Story…

Our sheep have an annual haircut which provides the very best, fit-for-purpose fibre grown especially for Laneve carpets and interior textiles.

Laneve wool is grown in New Zealand on Free-range farms naturally producing high quality wool from grass.

Wool is a complex textured fibre with thousands of tiny scales which give it amazing properties.

Wool can absorb 30% of its weight in moisture without feeling wet making your home feel warm and dry.

Wool absorbs indoor air-toxins and locks them away for up to 30 years.

Wool is very hard to ignite and even if you can get it to burn if self extinguishes once the source is removed.   Synthetic materials burn easily, melts into flesh and gives off toxic fumes.

Laneve carpets are made from 100% wool which means the face fibre is completely renewable and recyclable.

We can turn it back into grass and begin the cycle again.  Wool contains sulphur and potassium and biodegrades slowly releasing nutrients and acting as an excellent soil conditioner.  Wool helps the soil retain moisture and speeds up plant growth.

Wool can absorb crude oil from the ocean and has been used to fill booms and clean up the oceans after oil disasters.