WOOL | THE NATURAL CHOICE

Wool creates the ideal habitat for homes and offices.

There are so many reasons why New Zealand wool is the perfect material for humans to live with.  Here are a few of the top reasons why wool offers a superior experience than any other finer, natural or man-made.

QUIET & COMFORTABLE – Wool textiles absorb noise and create warmth making your home or office the perfect place for relaxation, concentration and play.  Wool fibres come is a vast array of microns and crimps meaning it absorbs a higher range of frequncies than other flooring materials.

SAFE & ALLERGY SAFE – Wool carpets act as a natural air filter, trapping allergens such as dust and pollen and keeping them out of the breathing zone.  Wool is great for asthmatics as it cannot be digested by dust mites, the main cause of asthma and actually reduced humidity with a room.

CLEAN AIR – Wool absorbs indoor contaminants and purifies the air of harmful gases locking them away for up to 30 years.

OUTSTANDING QUALITY – Wool carpets are renowned for long-lasting good looks and have many inherent qualities that assure performance is locked in. A wool fibre can be bent 20,000 times and bounce-back to its natural shape meaning carpets will look great for years and years.

NATURAL – Wool is rapidly renewable, with each sheep growing a new fleece every year. Wool is biodegradable and full of essential nutrients that plants love. Wool carpets can be returned to nature or recycled into new products.

SUSTAINABLE – Wool is the only widely available carpet fiber not made from oil.

Our wool, Wools of New Zealand wool is a sustainable material which is completely renewable, biodegradable and responsibly grown by farmers who care.  We take special care of the land, the animals and the people so we can keep growing wool for another few thousand years.

Notice below how the most elegant interiors rely on a carpet for quiet and comfortable spaces.

D-Dining-Room-893x1024

wool floors are quiet

Chateauesque Jewel, an entry in the SBID design awards 2015 by Regina Sturrock Design Inc. 

Einstein and Spherical Sheep in a Vacuum

Today is Albert Einstein’s birthday, and weirdly there is no Goggle Doodle celebrating the great man?

Albert Einstein

Albert Eintein

With no Einstein we would not understand the curvature of space and time, we would not know how to bend light and we could not colour wool to be purple using surface Plasmon Resonance, What a dull place the world would be.

Its 135 years since Albert Einstein was born,  at that time the light bulb, which has become a symbol for new ideas, was about to be demonstrated.  Science was about to take us from the industrial revolution into an incredible period of human enlightenment.

Science can now do anything with wool.  Providing we use a spherical sheep inside a vacuum. (Science joke there)

We are however at the start of the next great period in human history when we take the enormous accomplishments made by science and use that knowledge to create a world that is a better place for all of its inhabitants.

The next revolution is about finding ways to deliver luxury without burning through the world’s resources.  We are exploring how we can use science to turn the clock back to 1879 before the world became dependent on oil and to re-invent technologies using rapidly renewable materials, like wool.

Step in the right direction.

Last week I was lucky enough to be asked to present the Laneve Wool Story at a carpet recycling conference.  These events are great for getting up to speed on what our industry is doing to be a better industry.  It turns out that is quite a lot.

There are a growing number of people and organisations switched on to sustainability and ethical business practice.  This isn’t just small companies trying to find a niche; large multinational organisations sent senior people along to both learn and to inspire others.

After I presented the Laneve wool story, explaining that we have an ethical and environmentally sound product which is completely renewable, I went on to show what we are doing to address the end-of-life issues associated with carpets.

This is of course includes the Crumbwool story, which uses post-industrial carpet off-cuts and used car tyres to manufacture a high-performance and high-quality carpet underlay.

After I had finished presenting one of my fellow presenters challenged me on the use of rubber for the backing.   I was not aware that rubber was in the Dog House with environmentalists?

*Note to self – Learn about social and environmental impacts of rubber…

I argued that we are presenting a solution that diverts carpet and tyres from landfill.  We make something useful that improves people’s well-being and comfort while at the same time helping to motivate our industry towards cleaning up its act.  We also provide funds to the Woodland Trust through this activity and save trees.

The other option is to do nothing, let the landfills overflow and stop planting trees.

We are not claiming to have stopped global warming and to have brought dodos back from extinction but we are doing something.

I think it’s better to take a step in the right direction, If people need underlay let’s provide a sustainable option.  This only solves part of the problem of the mountains of post-consumer carpets we need to find a home for but it is only by taking the 1st step that we can reach our final destination.

Steps are much bouncier with a nice wool carpet under your feet.

woodland

Which tree didn’t you want to save?

Share the carpet love

Wool is brilliant stuff.  The smart people got together and agreed that wool is the future of everything that’s cool sophisticated and trendy.

Unfortunately lots of people missed this get together and are still not buying wool carpets for their homes.

I don’t think they purposely intend to neglect the health of their loved ones by making them walk on slippery dangerous wood floors or by letting them inhale dust that is floating about.  Possibly the static shocks from synthetic fibres are just considered a fact of life, part of the price you pay to live on a plastic sheet of fake.

If you have a friend or family member that you care for please be kind and tell them they need to install a warm, soft and life enriching wool carpet.

If they purchase a Wools of New Zealand brand carpet they will get..

Cleaner air in their home

A warmer home

Lower heating bills

Fewer accidents and slips

A much quieter home

A cleaner planet, with more trees, more dolphins and happier people (click here)

the knowledge that they did their bit to buy an ethical and environmentally friendly product.

Show some carpet love and buy a New Zealand wool carpet.  Please. 🙂

carpet

Share some wool carpet love

Natural’s Not Enough

Natural Isn’t Enough

I come from a land where there are many more sheep than people;   a land untouched by Europeans until only 150 years ago.   As you can imagine when I left New Zealand seven years ago as a carpet designer I had spent my life working and living with natural fibres like wool.  I designed and exported beautiful wool carpets all over the world.   When you do something well it gets noticed so I was then asked to come to the UK to show the rest of the world how to create a business around excellence in wool product development.

The UK like New Zealand has a long history with wool, cotton and other natural fibres.  It was textile manufacturing that sparked the industrial revolution in Manchester which shaped the world as we know it.

For centuries man has been using wool to warm his cave and shelter his family.  The benefits of natural fibres were pretty obvious.

Roll on to 2013 and we live in a world where 97% of Americans are living on synthetic materials made from oil.  Today only 30% of Brits are living with wool and even in New Zealand, I am ashamed to say, people are choosing plastic based carpet with a small amount of recycled content and think they are saving the planet!

So it is blatantly clear.  Being Natural is No Longer Enough.

Wool carpets need to be acknowledged as a lifestyle choice that will have a positive impact on the health and comfort of our families.

Wool carpets remain the very best thing you can put in your home to create a warm and safe environment.  Wool absorbs indoor air contaminants like formaldehyde and locks it away for up to thirty years.  Wool carpets trap dust and keep it out of the breathing zone.  Wool carpets with a good underlay absorb shock and assist with posture, as well as being anti-slip.   Walk across a hard floor and then a wool carpet and hear the difference, or rather don’t hear it.

It seems that in focussing on colour and style, which of course wool offers more options for than any other material, we have lost sight of what really matters.  The comfort and wellbeing of human beings and the future of our planet.

Wool is of course the ultimate eco-warrior fibre.  Sheep in New Zealand grow a new fleece every year.   Wool is 50% carbon which means that it’s a carbon sink locking C0² away from the ozone layer.  New Zealand wool is the purest and most ecological of all and is only grown on free range farms under strict animal welfare, environmental and social standards.

Through the Wool for a Better World program.  At Wools of New Zealand we support the Heiffer foundation through the sale of wool carpets, we support the endangered Hector’s dolphin through the sale of wool fabrics and we support the Woodland trust in the UK through the sale of our recycled underlay.   On top of being brilliant at designing stuff, giving back to the environment through these activities and just being really nice people perhaps it is time to get active and shout louder,  perhaps it time we start a war on oil instead of a war for oil?

Let’s get reminding people of the many technical benefits of wool and try to stop this mad obsession with oil based plastic carpets and noisy hard floors.

New Zealand wool factory

Wool growing in New Zealand

Flooring Show Market Intelligence and the Truth.

Flooring Show, Market Intelligence and the Truth.

This week I spent two days manning (or is that personing these days?) a small stand at a Flooring show.  This was the UK’s National Buying Group show, an invite only event for carpet showrooms that belong to one of the major buying groups.

We used the opportunity of the show to speak to the people who ultimately sell our wool, the retailers.   We showcased our new consumer website, laneve.co.uk and illustrated how we are using new media to educate consumers about the benefits of New Zealand wool and direct them into one of our Premier Partner retail members own stores.

The business people we spoke to were inspired and excited to keep promoting a product with real integrity.  It is clear that we have a sustainable natural product that is warm and comfortable, asthma and allergy friendly and a genuine lifestyle opportunity.

Attending this show was invaluable to me as a marketer and as an innovator.   Getting raw feedback from the people who live and breathe selling wool carpet everyday is brilliant.  It is only by getting this direct market feedback that we can continually adapt and enhance what we do and how we do it.

It also gives us insights into what those naughty plastic flooring maniacs are up to..   Our product wool, remains natural, renewable and the only lifestyle flooring choice that actually improves the air in your home.   Regardless of the truth hard flooring promoters continue to defame carpet as bad for Asthma.   Eventually they will trip themselves up as we have the science to prove them wrong.

Getting to this show enabled me to remind a handful of wool sellers about a few of the technical and ethical benefits of lovely Kiwi wool.   I’m looking forward to the next opportunity.  Hope you are too.

Biscayne Stripe

Wool Acoustic

You can create quieter more comfortable environments using wool.

Wool carpets dampen noise and reduce sound transmissions between floors and rooms.

Wool carpet improves room acoustics in that it acts as a sound absorber and also dampens any impact noise in a room.  In contrast hard flooring surfaces actually generate more noise from impacts like footprints and act as a sound reflector which intensifies the level of noise is a room.

Wool Carpet Reduces Airborne Sound

Sound is transmitted by the vibration of air molecules.  The fuzzy porous structure of wool carpets and soft furnishings means that sound waves can penetrate into the pile rather than being reflected back into the room.  Wool carpets are extremely effective sound absorbers because the individual fibres, tufts and the underlay have different resonant frequencies at which they absorb sound.  So wool carpet with its many different characteristics of fibre length diameter and crimp is more effective than synthetic carpets (made from non-renewable and highly flammable oil).

wool close up
Wool carpets and textiles reduce surface noise

Surface noise refers to impacts from footsteps, dropped objects and furniture movement.  Tiled floors produce 7 to 12 times more surface noise than wool carpets which cushion the impact of the noise source, absorbing the sound.  Carpet reduces impact noise by over 20dB.

Wool carpets reduce noise transmission.

Wool carpets reduce noise transmission through the floor in multi story buildings.   Because of wool fibres natural ability to absorb a wide range of frequencies wool carpets, and especially ones on sustainable wool underlay,  provide superior sound insulation for those below.

It’s time to cover up those noisy and slippery hard floors with some soft, warm, comfortable and quite wool carpets.

WOOL CARPET

WOOL ABSORBS NOISE!