It is the start of 2016 so I predict ever increasing scrutiny of supply chains to ensure that social and environmental values are not compromised in the supply of products and services to consumers, wherever they are and wherever stuff originates.
Starting with the luxury brands, as always, there is a growing demand for complete transparency. We are going to see more labels asking for trust and we are going to see more activist shooting down the tall poppies.
Several years ago we started Laneve, working with a few trusted partners to provide wool carpets and textiles from managed and transparent value chains. At the time we thought transparency was key, but really transparency is just a tool that proves integrity.
As we move beyond a few partners wanting to build trusted brands to a world that must have trust, thanks Volkswagen for making this point loud and clear, we now need to move beyond paper trails and use science to back up claims on origin, provenance and therfor integrity.
Wools of New Zealand have partnered with Oritain to scientifically verify that the products made from our wool have not been tampered with or dumbed down.
This video says it best..