Homify

I have just recently discovered homify, an on-line image gallery which is free to browse and free to upload interiors images to, providing the quality is good.

“Andrew” called our office to say he had spotted our Laneve Style Gallery and thought our images were great, would be consider uploading them to homify.   Once we moved past the fact that Andrew was Australian we thought OK so we did..

It’s on the other side of this button..

150x32_green

We love being able to promote brilliant, quality carpets made from wool that we produced.

Screenshot from WNZ's homily page

Screenshot from WNZ’s homify page

Choose Wool

Choose Wool

Purple Sheep goes all out in an 80’s Wham tribute.

This Christmas Choose Wool,  But first enjoy Purple Sheep’s 80’s style Wham tribute to “Last Christmas”

CSR, Facial Hair and Wool

A very strong trend right now is CSR (Corporate Social Responsibility) and for a very small organisation of only 16 people, Wools of New Zealand does a lot in this area.   We put it all under the Wool for a Better World banner.

We do this stuff because it’s the right thing to do and because it gives our team of passionate people an element of pride to work for a socially minded company.

What I’m noticing is that everyone now has a CSR statement.  On the surface this is good, but I worry, jut slightly, that we are entering the next phase of green washing, or CSR-washing, as we may need to call it.

Are companies making a care statement because it is part of what they do, part of the culture of the organisation?  Or is the marketing department making a claim that has no real substance?

Green-washing became a marketing sin, and it looks like fake CSR claims might be next.

I’m really glad that quite a few of our partner companies are heavily into supporting their local communities and wider social and environmental issues.  A good cause often takes the focus away from business as usual and gets people working together, trusting each other and building partnerships that are good for business.

One of my friendly contacts reminded me about Movember so I decided to sacrifice my upper lip to help the campaign.  Now that I’m trotting about the UK sporting a fuzzy caterpillar on my face I’m getting a few sideways glances, but mostly I’m getting a pat on the back and smile from people who realise that its not an attempt to look like a Hawaiian private detective from the 80’s, its all for a good cause and a bit of fun.

Steven Parsons Movember

My hard to see Fuzzy Caterpillar

It is worth checking out Movember,  not only is it a fun way to raise awareness of men’s health issues, it a very well run digital marketing campaign and a brilliant example of the power of the internet to make things happen.

You can see my fuzzy caterpillar at my MoSpace here or click on my silly grin.

New Laneve Web Space

Happy Friday,

I have just put up a new front page to our UK company website.  Trying to go with the whole “less is more” minimalist approach.  See what you think. Just click on the image..

Laneve website

new look Laneve website

Give Me Reasons!

Give me a reason or just **** off.

I’ve noticed a surge in spam and general electronic clutter.  It is annoying me!   Rather than making a song and dance I thought I’d just blog.  It’s not just spam, too many people are generating meaningless content.

When we are the creator of anything we take on responsibility to create something that matters.  If it has no reason that will benefit the reader it should simply not exist.

Are you creating content to entertain, to inform, to rally for a cause, or are you just creating noise to get seen and to increase your fans and followers?

Don’t tweet unless you have a profound statement.  Only recommend followers that create brilliant content, and tell your followers why.   This will get you followers that follow you for your insights and high-quality connections.

Don’t ever send me an email to try and sell me something, especially not digital marketing services.  If you knew about marketing you would phone me (yourself, not your Asian call centre).

You probably get the message..  Junk gets ignored and puts you in the trash can.

Lets all strive to pull not push.   Create something wonderful and put it out there, followers and customers will come.   Don’t create beige content and spam people who don’t care.  It does you more damage than you realise.

This goes for real world stuff too.  Lets create lovely woolly things that people will cherish.  Lets create stuff that is worth re-tweeting.

Please leave your spam in the field provided below.

sheep spam protest

Please don’t create clutter.

Guest Post – The Feldman Perspective

I’d like to introduce you to Brooke Feldman.  Brooke looks after digital marketing for Nourison who make brilliant rugs from New Zealand wool.   Brooke and I have been working together on some new ideas that we can share more details on soon.  In the meantime I thought it would be nice to get some fresh insights and views from a talented young American woman who is learning to love wool…

Here is what Brooke has to share…

Brooke Feldman

Brooke Feldman has something to say..

When the word rug or carpet comes in mind, what does it make you think of? For me, I go back to my grandma’s old house. She had this amazing white carpet that was soft to the touch and very plush. I loved to lay on it with my feet dangling in the air while I watched TV. Those memories in that little house come into my head now and then. As a digital marketer for Nourison, I’m thinking of my audience constantly and what an impact of a specific product or design we carry has that creates memories.

Nourison Industries is a leading multi-category resource in today’s floor covering markets. We specialize in area rugs, broadloom, home accents and have a whole hospitality division. We create everything from the everyday home design, to luxurious patterns seen in some exotic destinations in the world. It’s incredible the amount of collections we have and to see what our designers come up with every day.

I find myself walking around our showrooms running my fingers through different rugs. Why? Feeling and seeing our rugs gives me a sense of each customer and what design might fit a chic New Yorker, or a the adventurous sailor in Cape Cod. How each of these “finishing touches” is important to decorating: the icing on the cake to any room.

We think as a company about sustainability not just for the environment, but how a product can reflect a personal style and last for many years to come. That’s why we choose wool. First and foremost, over 95% of our floor coverings (over 64 individual collections) are made from wool and wool blends. As a carpet fiber, wool is non-allergenic, produces low emissions, and actually has air-purifying properties. Wool is natural, biodegradable, and renewable resource that is produced using environmentally friendly, energy efficient and safe methods.

The other factor we consider as a company is the positive impact of using wool, and how it helps us give back. Nourison’s wool processing provides sustenance for thousands of people in hundreds of villages throughout the world. Where sheep herding and cotton farming are a way of life, the animals are treated in these villages with care and respect. The natural materials are harvested and process with pride. Also, the best part about using wools from Wools from New Zealand is that they are universally acknowledged as the purest, whitest wools on the planet. Makes me want to have a pet lamb of my own that sits by me at my desk…either that or take a trip to New Zealand.

For us at Nourison, using wool has a double benefit. We care about the needs of our customers; what they need to make their home trendy, as well as provide a product that will never fail in quality. Likewise, using a natural fiber is a way of giving back to the environment. With a conscious eye on the sustainability of a collection, we continue to produce rugs that will never fail each of our customers. We’re going green whenever possible, how about you?

You can follow Nourison on Twitter and Brooke on Twitter…

Nourison’s website is here..

nourison logo

Click for amazing rugs.

kiwi sheep

Kiwi wool in Akaroa New Zealand

Immersed in the Laneve iBook

Here is a way to get your story out and get people engaged..

Write and eBook, or in this case an iBook.  They are free to make and distribute so why wouldn’t you?

Getting found in the massively over-crowded iTunes store might not be the best distribution method, so I have made a webpage and put it there in both iBook and pdf format.

If you have some time to be immersed  in the story of sustainable wool and stunning interior design then grab for favourite reading gadget and get going..  And as always WoolBlog readers get the BETA version so please do report bugs and make suggestions via this blog.

go to www.wools-nz.co.uk/ibook or click the cover..

 

The Laneve iBook

Click to download the Laneve iBook