Just a Drop

Wool makes beautiful fabrics.

In fact really good wool, with smart design can create stunningly attractive materials that perform brilliantly, as evidenced by Synergy, Camira Fabrics latest range of upholstery fabric.


The Synergy range is made up of 75 shades, each constructed with a high content of pure New Zealand wool.  Some in combinations of subtle mélanges, others in piece dyes solids.

Textile manufacturing does use a lot of water for cleaning wool and colouring fabrics but luckily Wools of New Zealand and Camira Fabrics both have the luxury of being in parts of the world where water is in plentiful supply.

New Zealand wool factory

Wool growing in New Zealand

We know that not all parts of the world are so fortunate with an estimated 750 million people without safe water.   Camira has invited Wools of New Zealand to donate to international water aid charity Just a Drop, for every metre of fabric sold.

For a start, together and with the help of others in the Synergy supply chain we will build a water tank at Ikalaasa Primary School in Kenya to provide clean water to 460 pupils.

All the details about Synergy are here.


Pupils at Ikalaasa primary school in Kenya

Synergy just feels nice doesn’t it!

Jeff Farm

This is Jeff Farm in New Zealand’s deep south.

Laneve farm

Young Kiwi farmers learning the ropes

This is rich, fertile farmland ideally suited to raising the very highest quality Laneve wool. The farm runs 12,000 breeding ewes and considered one of the best Romney breed flocks in New Zealand.

Jeff Farm is managed by John Chittock for The Salvation Army Trust Board, and is a unique farming enterprise.  Edmund Jeff first farmed this property before World War 2 and subsequently gifted it to The Salvation Army on the provision that it would be used to train young people for a career in the New Zealand agricultural industry.

Ulster Carpets use Laneve wool grown on Jeff farm for some of their carpet ranges.  In doing so Ulster are secured of a reliable and consistent supply of the very best sustainably produced fibre and they are doing their bit to ensure future generations are trained to keep growing wool well into the future.

Ulster Jeff Farm

Click this image to see Ulster’s Laneve Trace Profile



How deep should sustainably produced carpets go? Much deeper than the pile.

Selecting something natural is a great first step on your mission to creating a green eco-interior, but knowing where the materials were grown, how they were cultivated, who got paid, what milk got spilled along the way should also enter the equation.

Laneve textiles tick all the boxes, and we can prove it… here
But what’s underneath the carpet?  You shouldn’t pick a green carpet and sweep the rest of the sustainability issues “under the carpet”.
What happens to the waste from factories that produce wool carpet?  If it’s a responsible producer they send it to a recycling facility like Anglo Recycling in the UK.  Anglo are taking the off-cuts from British wool carpet producers of New Zealand wool carpets and combining it with rubber crumb (also completely recycled from tyres) to create an excellent carpet underlay, CRUMBWOOL.

So Laneve customers can enjoy a total environmentally friendly and socially responsible product. This does not mean compromising on quality or performance.
Don’t forget wool has incredible insulation properties and won’t burn. This stuff is so good that it has just been installed in the New Zealand high commission in London, underneath a Laneve carpet by Flock – Natural Living.
Not only do the ministers, diplomats and dignitaries who enter the penthouse suite get an amazing visual experience, they also get a soft and quiet environment that has not compromised the environment.
Wait! It gets even better… Wools of New Zealand want to promote Crumbwool underlay as a responsible choice to enhance the experience of a Laneve carpet and to grow awareness of our brand. We have decided to give proceeds from the sale of Crumbwool to the Woodland Trust as part of our Wool For A Better World Programme.

crumbwool underlay

Crumbwool and Flock being installed at NZ House – Photo by Darren Keane


One of the things that I love about working for my company is that we have a social conscience. We know that if you take the people out of a building, then you have an empty building. The people are what make an organisation tick.

New Zealand wool is a sustainable product but not every culture and country is lucky enough to have New Zealnd’s rich countryside and industrial heritage. So we are working through Heifer International to give sheep to those families and communities that could use a break.

One of my former Colleagues Elise Demboski started our “WOOL FOR A BETTER WORLD PROGRAMME” which we are proud to carry on and expand.

Benjamin Sanchez-Quispe (7) and his sister Anita Veronica Sanchez Quispe (4) with one of the family’s lambs.
Photo by Jake Lyell, courtesy of Heifer International

In places like Bolivia, entire communities depend on wool from sheep. Struggling families use sheep’s wool to make clothes, or sell it for extra income.

Some Heifer families use managed grazing techniques or zero-grazing pens to protect the environment and collect manure for fertilizer, which improves soil and pasture land.

Wool is a perfect fibre to keep people warm in winter and cool in summer, and the sheep grow a new fleece every year.

All over the world, Heifer partners are raising sheep to advance the cause against hunger and poverty.

The people at Wools of New Zealand love that we are privileged to be able to share sheep and use wool to make a better world. We make a donation each year and we promote the cause during our USA spring and fall sales.

Gift your own sheep! – Click on the image right to go to Heifer’s page.