This month Wools of New Zealand ran its very first Continued Professional Development (CPD) seminar for members of the Society of British International Design (SBID) in London.
For interior designers to stay relevant they need to keep learning about the materials they specify in human habitats and they have to do this to stay accredited to professional organisations like SBID.
Over a glass of New Zealand wine, and with London as a backdrop we went to the next step in influencing, influential people to specify Kiwi wool.
In two hours we grabbed the attention of some of London’s best architects and designers and focused their attention on wool. We followed up with a book about our New Zealand wool and we made sure everyone took home a catalogue that featured Laneve products (so these people can buy our wool)
The presentation is rich in lifestyle imagery and messages around the benefits of New Zealand wool to the environment and the human habitat. There was the occasional sheep picture too. The question and answer session was lively so we had people engaged and we got people thinking.
This cost time and money, but its free for SBID members to attend. We do this because ultimately architects and interior designers are our customers. These are the people that demand style, innovation, integrity, provenance and sustainability. Now a handful of these people are thinking a little bit more about using wool.