Talking Wool CPD


This month Wools of New Zealand ran its very first Continued Professional Development (CPD) seminar for members of the Society of British International Design (SBID) in London.

WNZ SBID CPD

Me talking wool. – Image courtesy Marek Sikora – Click for more.

For interior designers to stay relevant they need to keep learning about the materials they specify in human habitats and they have to do this to stay accredited to professional organisations like SBID.

Over a glass of New Zealand wine, and with London as a backdrop we went to the next step in influencing, influential people to specify Kiwi wool.

In two hours we grabbed the attention of some of London’s best architects and designers and focused their attention on wool. We followed up with a book about our New Zealand wool and we made sure everyone took home a catalogue that featured Laneve products (so these people can buy our wool)

The presentation is rich in lifestyle imagery and messages around the benefits of New Zealand wool to the environment and the human habitat. There was the occasional sheep picture too. The question and answer session was lively so we had people engaged and we got people thinking.

This cost time and money, but its free for SBID members to attend.   We do this because ultimately architects and interior designers are our customers. These are the people that demand style, innovation, integrity, provenance and sustainability.   Now a handful of these people are thinking a little bit more about using wool.

London from NZ House

The view outside was amazing – click for more..

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s