This pencil used to be a CD case.
The pencil is a brilliant piece of marketing. It allows the Royal Society of Arts (from whom I stole it) to gently remind its visitors about the need to be responsible in designing products.
There is no hard sell, no advertising, no interruptions, just for those observant enough, a though provoking piece of plastic that talks to the integrity of the organisation and asks the questions; Do you know where your materials are coming from? Do you know where they go?
If your product cannot be turned into something new, you have a design flaw. What can we do with wool and textiles?