Crumbwool is a carpet underlay which is the result of a partnership between Wools of New Zealand and Anglo Recycling. It’s made from 100% recycled content, Wool carpet off-cuts and discarded car tyres. The proceeds go towards the Woodland Trust.
Its a nice story that underpins the integrity of the world’s most sustainable wool (Laneve)
Actually that’s a bit modest, Creating Crumbwool meant developing a dedicated machine and some quite remarkable logistics and industry arm twisting. Anglo Recycling worked a minor miracle to make this possible.
We built the Crumbwool story for the right reasons. We did not do this for fame, we did it for integrity and to build value.
Now Crumbwool has been listed by Future Materials magazine in its top 100 innovations!
So we are getting noticed, for the right reasons. The website is www.crumbwool.com