I think this was a fair question, although it did get some social media responses as it was read as a little insightful by some.
The short answer of course is “Really well” Our farmers want their animals to be healthy and happy. They sign up to a wool growing integrity programme with important rules on the environment, social responsibility and Animal Welfare.
Our animal health and welfare manual has firm objectives to ensure that our wooly friends are provided with five basic freedoms.
1. Proper and sufficient food and water.
2. Adequate shelter.
3. The opportunity to display normal patterns of behavior.
4. Physical handling in a way, which minimizes pain or distress to the animal.
5. Protection from and rapid response to any significant injury or disease.
Our wool growers are very aware that if carpet buying people have uninformed views on animal treatment it can put them off purchasing animal fibres.
The growers’ practices are externally verified through an audit process, which they gladly do in order to qualify for our Integrity programme.
Farmers tend to be animal lovers, they don’t want to see any animal suffer and they know that healthy happy sheep grow better wool.