Care Statement


According to sustainablebrands.com over 50% of global consumers are willing to pay more for socially responsible products.

This varies according to markets demographics, with European consumers being more skeptical than Asian consumers.  But the numbers are staggering.  People really do care about the integrity and the impact of what they purchase, at least half of them do anyway.

As with everything it’s about building trust.  People love brands that they trust and they will show loyalty and forgiveness.  Brands that consistently deliver a feel good experience will win every time.

Buying natural products supports rural farming communities, buying synthetic products supports the oil industry.  Maybe if people thought about this they would use more wool?

What we have to do is pull heart-strings.  It’s our job to build trust and to deliver integrity.  With real stories that resonate with the half of consumers who care.

Perhaps we need to stop making sustainability statements on corporate websites? No one cares what your carbon footprint is, that was last centuries obsession.  Make a care statement instead, but make it real.

More information on the Sustainable Brands survey is here

Gratuitous Heartstring Picture.

Gratuitous Heart-string Picture.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s