Step in the right direction.


Last week I was lucky enough to be asked to present the Laneve Wool Story at a carpet recycling conference.  These events are great for getting up to speed on what our industry is doing to be a better industry.  It turns out that is quite a lot.

There are a growing number of people and organisations switched on to sustainability and ethical business practice.  This isn’t just small companies trying to find a niche; large multinational organisations sent senior people along to both learn and to inspire others.

After I presented the Laneve wool story, explaining that we have an ethical and environmentally sound product which is completely renewable, I went on to show what we are doing to address the end-of-life issues associated with carpets.

This is of course includes the Crumbwool story, which uses post-industrial carpet off-cuts and used car tyres to manufacture a high-performance and high-quality carpet underlay.

After I had finished presenting one of my fellow presenters challenged me on the use of rubber for the backing.   I was not aware that rubber was in the Dog House with environmentalists?

*Note to self – Learn about social and environmental impacts of rubber…

I argued that we are presenting a solution that diverts carpet and tyres from landfill.  We make something useful that improves people’s well-being and comfort while at the same time helping to motivate our industry towards cleaning up its act.  We also provide funds to the Woodland Trust through this activity and save trees.

The other option is to do nothing, let the landfills overflow and stop planting trees.

We are not claiming to have stopped global warming and to have brought dodos back from extinction but we are doing something.

I think it’s better to take a step in the right direction, If people need underlay let’s provide a sustainable option.  This only solves part of the problem of the mountains of post-consumer carpets we need to find a home for but it is only by taking the 1st step that we can reach our final destination.

Steps are much bouncier with a nice wool carpet under your feet.

woodland

Which tree didn’t you want to save?

One thought on “Step in the right direction.

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