Its Emerald year, At least it is according to Pantone.
Thanks to 17-5641 “Emerald” 2013 is going to be amazing so long as we all replace our carpets, paint our walls and dye our hair Emerald.
Sarcasm aside, there is something in creating your own sell fulfilled trends.
Pantone’s mission is to set themselves up as the authority on colour in order to give themselves credibility as a colour reference system. You have to admit it, it’s working.
If you make a statement, tell enough people and back it up with some convincing rhetoric people believe it. I spent a decade as a carpet designer, so my job at that time was to get in front of international design trends and to predict the next big thing. This sounds daunting but what I learnt was that we the designers, product designers, policy designers, no matter what experience we create we are all designers.. We designers do not follow the trends we create them.
2013 is Emerald year because Pantone said so. Now there are Pinterest boards, blog posts, key rings and everything cashing in on the rush to be seen as up with the trend.
What year shall we make it next year? 2014 Purple Wool Year!
Or maybe we should all get making Pinterest Boards like this.