Crumbs!


Crumbs!

How deep should sustainably produced carpets go? Much deeper than the pile.

Selecting something natural is a great first step on your mission to creating a green eco-interior, but knowing where the materials were grown, how they were cultivated, who got paid, what milk got spilled along the way should also enter the equation.

Laneve textiles tick all the boxes, and we can prove it… here
But what’s underneath the carpet?  You shouldn’t pick a green carpet and sweep the rest of the sustainability issues “under the carpet”.
What happens to the waste from factories that produce wool carpet?  If it’s a responsible producer they send it to a recycling facility like Anglo Recycling in the UK.  Anglo are taking the off-cuts from British wool carpet producers of New Zealand wool carpets and combining it with rubber crumb (also completely recycled from tyres) to create an excellent carpet underlay, CRUMBWOOL.

So Laneve customers can enjoy a total environmentally friendly and socially responsible product. This does not mean compromising on quality or performance.
Don’t forget wool has incredible insulation properties and won’t burn. This stuff is so good that it has just been installed in the New Zealand high commission in London, underneath a Laneve carpet by Flock – Natural Living.
Not only do the ministers, diplomats and dignitaries who enter the penthouse suite get an amazing visual experience, they also get a soft and quiet environment that has not compromised the environment.
Wait! It gets even better… Wools of New Zealand want to promote Crumbwool underlay as a responsible choice to enhance the experience of a Laneve carpet and to grow awareness of our brand. We have decided to give proceeds from the sale of Crumbwool to the Woodland Trust as part of our Wool For A Better World Programme.

crumbwool underlay

Crumbwool and Flock being installed at NZ House – Photo by Darren Keane

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