Busy – Woolly woolly busy!

It has been weeks since my last post!  Whoops!!  It seems I got busy and distracted on other things.  January is a frantic time in the wool industry, the cold weather in the northern hemisphere reminds people that soft furnishings and wool carpets are perfect for comfort and warmth so we all get busy fighting for attention in the ever diminishing retail space and ever more crowded digital space.

But also it’s Domotex time.  Domotex is the worlds largest flooring event held in Hannover each year.  For us wool people this is a four day opportunity to engage with the decision makers of the global carpet industry and to remind them why they need lovely New Zealand wool in their spinning mills, carpet factories and products.

Busy too putting some updates into our UK consumer website..  www.wools-nz.co.uk

It is only January and already 2013 is shaping up to be very, well, busy.    The increasing demand on limited resources makes being busy a very easy thing to do, but busy doing what.

One word becomes increasingly important as we start frantically juggling projects and opportunities – FOCUS.

Setting priorities and focussing on the customer experience has become critical.  All the many projects going on in the wool-sphere now only get priority if they demonstrate a clear commercial return.

Any noob can build a website – How do we make a site that is clear, precise and educates in order to build sales?

Any needle punch plant can make felt – How do you make carpet underlay that enhances the experience of the interior, diverts carpet offcuts from landfill, rescues old tyres and saves native woodland like Crumbwool?

Any farmer can grow wool,  how do we get superior quality wool that is grown with a very specific end use and customer in mind promoted in the UK’s most exclusive independent retailers?

Well actually all that stuff is happening now, but we have just gotten started building the ultimate wool experience.  This year is going to focussed and BUSY.

Below is Laneve wool on display at Domotex,  underneath is sustainable Crumbwool underlay and via the mural visitors could even experience the origin of the world’s must beautiful and natural textile fibre..


Biscayne by Crucial Trading with Crumbwool underneath.

7 thoughts on “Busy

  1. Hi Steven,

    Thanks for the climpse into what kind of people the wool raw material manufacturers mingle and do business with — as well an example of one of the events (Domotex).

    I just love to see a little behind the scenes of big business.

    Did you have a good time Hannover? Looks like a beautiful place with quite a history.

    • Hi, Actually our company has only about 12 people and is really just a small business, but we think big. Hannover is great, but as is always the case you see the inside of exhibition halls and train stations. If it wasn’t for the wool carpets it would be boring.

      • Steven,
        That’s too bad! You mean there is no down time set aside for attendees to enjoy the local color?

        Well, at least there was wool carpets 🙂

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