It’s Social Stupid…

It is really important to use new media effectively.  Too many businesses think that just having a Facebook page is enough.  If the content is not engaging and consistent you are wasting your time and turning the audience off.  Social media is a great way to build trust and to engage with your customers,  but it is not a sales tool.

I nearly wrote a post about effective social media, but then I read this… wingedwordsmith is worth checking out.

Focus your social sheep media[/caption]


Social Media Marketing is the new kid on the block when it comes to advertising and, like many spotty new boys, it is, sadly, often mis-understood and badly treated.  So here are a few of my persional thoughts on triumphing in the new frontier of Social Media Marketing.  Enjoy!

  • It’s Social, Stupid!  If you bombard your clients with straight adverts on any social media platform, you’re on a hiding to nothing.  Social Media is about communication and conversation;  show genuine interest in your customers and you’ll reap the rewards.
  • It’s going to take time.  Social Media Marketing isn’t a quick fix advertising wonder – it’s a slow burn.  It takes time for your networks to grow organically, and not everyone who follows will be a “buyer”.  The larger your network becomes, the bigger your influence and the more potential clients you’ll reach.  But it won’t happen overnight!
  • You wouldn’t run…

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