It is really important to use new media effectively. Too many businesses think that just having a Facebook page is enough. If the content is not engaging and consistent you are wasting your time and turning the audience off. Social media is a great way to build trust and to engage with your customers, but it is not a sales tool.
I nearly wrote a post about effective social media, but then I read this… wingedwordsmith is worth checking out.
Social Media Marketing is the new kid on the block when it comes to advertising and, like many spotty new boys, it is, sadly, often mis-understood and badly treated. So here are a few of my persional thoughts on triumphing in the new frontier of Social Media Marketing. Enjoy!
- It’s Social, Stupid! If you bombard your clients with straight adverts on any social media platform, you’re on a hiding to nothing. Social Media is about communication and conversation; show genuine interest in your customers and you’ll reap the rewards.
- It’s going to take time. Social Media Marketing isn’t a quick fix advertising wonder – it’s a slow burn. It takes time for your networks to grow organically, and not everyone who follows will be a “buyer”. The larger your network becomes, the bigger your influence and the more potential clients you’ll reach. But it won’t happen overnight!
- You wouldn’t run…
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