Survival – A sustainabilty check list

In my previous post We are all DOOMED! ,I tried to send out a wake-up call for industry to actually accept that to exist in the near future companies need to acknowldege sustainability as a part of business and start innovating.

This post offers some suggestions, a call to action if you like, plus my ten steps of innovation for no extra cost.

What to do?

It’s not too late, but we are at the tipping point.

If we are going to save the planet, and our business’ in the process we do have to actually begin now. Talking about it has got us this far, but now is the time for action.

There are countless things we can all do that don’t have to cost the earth. Here is how to begin…

1. – Acknowledge that we all have to change. They are not planting any more dinosaurs so cheap oil has gone. We must start using renewable resources.

2. – Make a statement about sustainability – make it public, put your reputation on the line.

3. – Change the culture of your company. Put incentives in place to drive innovations that will deliver sustainable outcomes. People are essentially looking for some kind of pat on the back. Rewards do not have to be financial to motivate people who care.

4. – Set Milestones. No Child labour by 2014, Only renewable energy by 2016, remember wife’s birthday…etc.. Donate plastic clothes to charity and buy new wool suit!

5. – Start with the little things – reduce travel, or use trains. Switch off lights, recycle. Only procure from like minded businesses.

6. – Brag about your progress, tell people what you are doing, help your competitors do the same. You won’t cash-in on all your good work if nobody hears about it!

The spirit of competition is to strive for a better result. Being competitive does not mean banging your opponent on the head. Competition means creating opportunities for your industry to thrive.

Price wars and misinformation campaigns are not Sustainable. That type of strategy is dumb, short-sighted and doomed.

7. Start Innovating! That subject deserves a whole post of its own but the basic 10 steps of Innovation are here..

1. Observe (look for a problem and solve it, don’t reinvent the wheel)

2. Brainstorm (Gather ideas from your team)

2. Refine (Choose one or two ideas that seem plausable)

4. Prototype. (Build an idea into working model)

5. Test. (Show some customers and get an early market response)

6. Tune (Fix the gremlins, the ones your potential customers found)

7. Build it

8. Promote it.

9. Sell it

10. Repeat.. keep going the competiton are following your every move.

6 thoughts on “Survival – A sustainabilty check list

  1. Good points. It’s funny how easy it is to be “green” around the house… Once you start taking a few little steps (like recycling, or composting, or making your own handsoap, etc) really add up over time… And once I get used to doing one “green” thing, I add another… I never thought it would be so easy to reduce our household waste to a small bagful a week. And we’re constantly looking for other ways to reduce our consumption and waste…

  2. This is why I bike to and from work, rather than driving. Well, this is one of the reasons…

    Sustainability is only the tip of the iceberg when it comes to why I wear wool clothing. I try to select clothes with natural dyes (which isn’t easy!) because it makes me happy to know that I can, in theory, bury an old base layer in my garden, and it will turn to fertilizer. Compare this against polypro, which just goes into a landfill. In practice, though, it turns out that my cat loves and adores wool. I’ve retired a few very old base layers, and they’ve become hers. Sometimes I’ll find her rolling on her back on one, purring.

    You’re probably aware of the fact that there’s a patch of plastic garbage the size of Texas, floating in the Pacific Ocean. Like an oil spill, this amounts to petro-chemicals in the ocean. The debris that floats (like bottle caps) breaks down in the sun, poisoning the base of the food chain. Why do I bring this up? I’ve recently learned that every time you do laundry, tiny strands of fiber come loose from your clothing, and are washed into the water system, usually winding up in the sea. Unlike nylon, rayon, dacron, and whatever else, I’m happy to know my wool clothes will simply break down into the amino acids they’re ultimately made of.

  3. Pingback: Local food love and a few pages to visit. | thekitchensgarden

  4. Hi Steven. Found you via the lovely Cecilia and her blog “thekitchengarden”

    Love your passion and your efforts here as with so many other voices working at waking up the world. We share in the fight.

    Thought i’d offer one of my aligned blogs concerning my efforts and visions-as-solutions for sustainability:

    Keep up the great work.


  5. Hi, your blog was recommended to me by the Kitchen’s Garden and the wonderful C. I am trying to make changes and so for the past few years I’ve been trying to not need a car. I walk to as many destinations as possible (I’ve actually lost 5kgs living this way) and I have a shopping trolley I take with me to the supermarket. xx

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