Not just another brick in the wall…
Wools of New Zealand has been working feverishly hard to connect growers with consumers and its paying off.
We have a bunch of Kiwi wool growers motivated enough to commit their wool into our programme to add value to their wool and present it to consumers around the world who are after products with real integrity.
We have such an amazing story to tell and the timing is absolutely perfect. Right when UK consumers are wondering if their beef burger is actually more related to Mr. Ed we have another major UK lifestyle brand “Crucial Trading” launching 100% New Zealand wool products all traceable back to our growers.
Two Laneve products have been selected for use in the Campaign for Wool’s Somerset house exhibition in London next month!
We just launched Crumbwool, a new underlay made from 100% recycled textile fibre and giving proceeds to the Woodland Trust.
In America we are preparing for our Spring Sale event where we will connect Americans with Authentic New Zealand wool carpets.
The reason to brag is that, well, we are in a position to, feeling positive about the future and excited about all the hard but fun work ahead.
There are always those that will decide not to come on our journey, those who do not share our vision and believe that marketing is wasted effort. My message to those guys is “watch this space” but I’m not going to dedicate a blog post into explaining why they should join. I am going to get on with promoting the vast amount of wool that the growers who want to make a difference have already committed.
While the blokes who just don’t get it sit and complain about the state of the industry, I have the privilege of meeting with the heads of the UK’s most important carpet buying groups who all want to work with our growers to promote beautiful carpets.
As for the stalwarts who actually put effort in trying to stop our good work and tell lies. Yes unfortunately even the wool industry has a few people who still think the way to get ahead is by knocking the opposition. We just ignore them. If you want to compete try and out-perform us, try and see if you can be as good at us at what we do.. Lets lift the game not focus on politics.. Silly people.. never mind… I digress…
If you are wondering why I called this post “Brick in the wall” partly I just wanted to use the picture, but also Wool can’t be sold as a commodity, another brick in the wall, it has to be marketed professionally as something special.
Lets get on with it!