The wool industry is one of the oldest on earth. Wool is a remarkable natural fibre that has not changed for centuries, it just works. However the world has changed and just because something is great does not mean modern consumers will discover it if we do nothing.
People are looking for trusted brands and remarkable sustainable products. When given the right tools these connected consumers tell their friends which creates a viral market effect.
Digital media will become an increasingly relevant communication tool. Digital media allows for tracking of consumer preferences and monitoring of brand reputation. This media allows us to listen to, understand and react to consumer demand.
Because you are reading this Blog , Immediately I can see who is reading this blog, where you are located and what stories resonate with you. This allows me to continually refine and improve the posts to ensure that they are interesting to somebody out there in the blogosphere.
Social Media (Facebook, Twitter, Pinterest) sites are very good for increasing brand awareness and for consumer to consumer (trusted) referrals of branded products. The best way to reach people is not to ram advertising down their throats, it is to allow them to talk about the wonderful experience you have delivered via an exceptional product and outstanding service. Enchant your customers and they will talk about you. Giving people the tools to talk allows you to monitor and even participate in the conversation about your brand.
Professional networking sites like Linked-in are an increasingly relevant way to engage with interior designers and architects or whoever your target audience might be.
So build a product, the product always comes first! But if you want someone to engage with your product and to discover its remarkable features you need to tell somebody. Preferably somebody who will tell five friends…